Tuesday, June 24, 2008

French Croc's FutureVision

Wikipedia's article on the Lacoste apparel company says it was founded by Rene Lacoste, a French tennis player dubbed "the Alligator" by American journalists covering the 1923 Davis Cup. And here I thought "Lacoste" was French for crocodile.


Now I don't reflexively hate the French, like some of some of the un-dead my fellow Americans.


But, is there any doubt that this ad could only come from a French ad agency?



Where else would they envision the athlete of the future as white plastic human-locust chimera?

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